The transition to summer brings long days and hot temperatures. For many, it’s usually a time of outdoor adventure, vacationing, gardening, and a time to enjoy gatherings with family and friends. For businesses, we often have more people out of the office, or we, ourselves, might step away to enjoy a break.
This year was already starting to look a lot different for people in business, thanks to COVID and now we add to that the impact of our desire to spark change in this country. As this incredible nation seeks justice and peace, we find ourselves in the continued position of learning. Learning how to support, how have our voices heard and navigating how we move forward from here.
So many businesses were significantly impacted by the first half of this year that we’re going to see more businesses in heads-down mode, trying to recover what was lost. And for others, we’re seeing a strong desire to help.
Whether we realize it or not, relationship marketing plays a big role in how we manage the upcoming months.
Human Interaction is More Important Than Ever
Humans are social beings by nature. We CRAVE social interaction. And we spent the greater part of the first half of the year sheltered and lacking the very thing we crave! Many people are going through things we don’t even know about. Some are experiencing loss, both personal and professional. Some are experiencing loneliness, anxiety, and overall emotional ups and downs. Many are trying to figure out how to get back to whatever normal is supposed to look like now. And most are trying to figure out how support the changes that need to take place to heal our nation.
The bottom line is, we need each other. We need people to see us. To show up and just listen. To validate what we’ve experienced. To laugh with us. To dance with us. To generate some happiness together. To flat out show each other some kindness and compassion.
Take a moment to think about this as a business leader. How easy would it be for you to show up for someone else? What kind of bar could you set for your business and the relationship you’ll have with that person for the long run with just one message?
Let’s take a look at how to reach out this summer in a way that will have a lasting impact.
Three Examples of Validation Retention Relationship Building Approach
The first approach to this retention relationship-building effort could be to acknowledge the transition. Validate it.
Here are three examples of how that could look:
Example 1:
Now that we have the first 420 days of the year behind us, I just wanted to say hello. 2020 sure seems to be the year for change. If I can help support you in any way, please feel free to reach out. Like you, I’m looking forward to finding ways to finish this year in a very positive place.
I’d love to hear from you soon.
Warmly,
<Signature>
Example 2:
It’s been a crazy and sometimes rough few months. I don’t know about you, but I sure need to feel good about summer being here! YAYY summer! I hope you’re doing well. Just wanted to celebrate something good together and let you know that I see you and I’d love to connect soon to learn how I can support you.
Example 3:
As we welcome in summer, I wanted to reach out and say hello. Just as I celebrate all the flowers and plants blooming this time of year, I want to share my wishes for all the growth to come in your business <or life> as well. Are you ready for the brighter days ahead?!
You got this!
Two Examples of Shared Experience Retention Relationship Approach
If you’re a business seeking to welcome your customers BACK as you’re maybe just re-opening, another angle you can take is acknowledging shared experiences and reminding them of the good times related to your business.
Example 1:
Summer has finally arrived and we’re looking forward to being part of and ultimately celebrating all of the positive changes that are on the horizon. We want to thank you for your past business and let you know that we miss hanging out with you, friend. We hope to see you soon.
Stay well and visit us soon!
Your friends at xxx
Example 2:
Wishing you a brighter summer this year. It just felt right to find something to celebrate.
We’re looking forward to being able to <describe something about how you work together> again soon.
Take care!
Keep Showing Up in Your Business Relationships
No matter which route you choose, the goal is to use this time to just show up for someone else. Your message will bring you front of mind, and help create a loyal customer. You will have gone out of your way to show someone that you see them and support them, that will speak volumes to people.
If you’re having trouble with the messaging, we’re always happy to help! Feel free to schedule a conversation by emailing: