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You may have heard that we’ve moved from the Information Age into a period defined as the Attention Age. This is the first time in history that we have access to more information than we ever would have the time to consume. Due to this overload, we are now forced to prioritize where our attention is directed.
During an average day we spend a majority of our time in front of our computers or various media devices. Notifications, text messages, and email alerts are constantly interrupting our train of thought. Are any of us really focused on any one thing at a time? How many of us scan headlines and skim email subject lines, rather than taking dedicated time to read the entire article or email?
The point is this, we’re overwhelmed and we’re starting to realize it. We’re developing new habits to compensate for this overwhelm and our ability to focus is fast becoming one of our most valuable skills.
In this new normal, is it any wonder that sales teams have reported that over the last 2-3 years it’s become more difficult to get a response from a prospect or to actually close a sale? Source https://www.hubspot.com/marketing-statistics.
If our focus and engagement patterns have changed as consumers, have our tactics as businesses made the required adjustments to develop the relationships that lead to sales? Investing in digital and social alone will no longer be enough to make a difference. It’s time for us to get down to building emotional connections with consumers. It’s not enough to keep the surface level relationships that technology has enabled.
Businesses who can focus on the customer’s emotional needs to create truly connected relationships can experience significant financial improvements, increased customer loyalty and ultimately more referrals.
We here at The Expressory have built our business model based around fulfilling the need to build relationships and ensure that clients, colleagues and any special people in your life/work worlds know that they mean more to you than just a number to your bottom line.
During an average day we spend a majority of our time in front of our computers or various media devices. Notifications, text messages, and email alerts are constantly interrupting our train of thought. Are any of us really focused on any one thing at a time? How many of us scan headlines and skim email subject lines, rather than taking dedicated time to read the entire article or email?
The point is this, we’re overwhelmed and we’re starting to realize it. We’re developing new habits to compensate for this overwhelm and our ability to focus is fast becoming one of our most valuable skills.
In this new normal, is it any wonder that sales teams have reported that over the last 2-3 years it’s become more difficult to get a response from a prospect or to actually close a sale? Source https://www.hubspot.com/marketing-statistics.
If our focus and engagement patterns have changed as consumers, have our tactics as businesses made the required adjustments to develop the relationships that lead to sales? Investing in digital and social alone will no longer be enough to make a difference. It’s time for us to get down to building emotional connections with consumers. It’s not enough to keep the surface level relationships that technology has enabled.
Businesses who can focus on the customer’s emotional needs to create truly connected relationships can experience significant financial improvements, increased customer loyalty and ultimately more referrals.
We here at The Expressory have built our business model based around fulfilling the need to build relationships and ensure that clients, colleagues and any special people in your life/work worlds know that they mean more to you than just a number to your bottom line.